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Japanese people have experienced Unicharm's concept of transforming discomfort into comfort, and we are now aiming to introduce it to people around the world.
The venture began in Asia, and it is about to unfold worldwide.

The overseas operations of Unicharm began with the establishment of a local subsidiary in Taiwan in 1984. We expanded mainly through Asia during the 1990s.  We currently have 35 local subsidiaries in over 80 countries around the world including East Asia, Southeast Asia, the Middle East and North Africa, and we mainly offer disposable diapers and sanitary products in these markets. Our overseas operations are growing rapidly with products tailored to different lifestyles and customs in each country, leveraging the product development and marketing capabilities we have fostered in Japan.
Inline our global strategy, Unicharm Middle East & Africa was established in Egypt as regional hub to supply different countries across the region benefiting from different Free Trade Agreements and the proximity to the other countries in the region. These factors have helped to provide the renowned Unicharm quality products to African and Middles Eastern markets with more competitive edges to better accommodate the needs of the consumers in the region.